My Top 5
These are five projects I keep coming back to — the ones that best capture how I think about art direction: solving a creative problem, building something that holds up across formats, and seeing it actually move the needle. A mix of campaign, video, editorial and email design — take a look.
01
The Index is Visit Baltimore's social video series exploring the city through topics like City of Firsts, Baltimore Sports, and Arts & Culture. Working alongside our content team and agency partner TBC, I pitch episode concepts, research topics and shoot locations, and art direct video shoots with local experts. I've led 3 of the series' 7 episodes to date, with full-length videos shared organically and cutdowns used bi-annually in paid social advertising.
02
I co-contributed to the art direction, casting and location planning for two campaign photoshoots — a holiday shoot for our 2025 Holiday Campaign and a culinary shoot refreshing imagery for our spring campaign's DC relaunch — working alongside photographers Lee Morton and Justin Tsucalas across standout Baltimore locations.
03
I refreshed Visit Baltimore's email newsletter template, working with our content coordinator to balance an engaging, on-brand look with ADA-compliant, click-worthy design.
04
Four years after our 'Your People Are Here' launch, I helped bring Visit Baltimore's refreshed 'Get Here' campaign to life — activating a bolder new look across everything from our brand toolkit to advertising collateral.
05
Through freelance and consulting work — including annual reports, capital campaigns and cases for support for nonprofit clients — I've helped translate complex narratives into visuals that drive real results, like a case for support that contributed to $3M in new funding for Baltimore nonprofit B-360.