Visit Baltimore's Newsletter
Email Redesign

Our email newsletters needed a refresh: the existing template felt dated and wasn't doing enough to capture attention in a crowded inbox or hold it long enough to drive clicks. Working alongside our content coordinator, I redesigned the template's look and feel — balancing visual storytelling and brand personality against the practical constraints of our email design, including platform rendering limits and ADA compliance for accessibility. The result is a template that's more visually engaging and on-brand, using GIFs, bold brand colors, monthly themes and more imagery, all while remaining accessible and optimized for engagement across our subscriber base.