Foamation Cheesehead Factory 

In my previous role at Foamation Cheesehead Factory, I led the charge to build brand awareness through immersive factory tours, and I experienced first-hand how having a personal connection to a brand drives action. In under two years, I designed, launched, represented and managed this experience that welcomed hundreds of travelers every month. This required a high level of event planning and customer service to cater to organizations, families, local stakeholders and community partners. 

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This resulted in the creation of an immediate income stream that accounted for 30% of annual revenue in its second year, as well as boosted retail sales and event space booking with the increased in-person attendance.