Visit Baltimore
Brand Refresh

Four years after Visit Baltimore's brand launch "Your People Are Here," we tasked our creative agency, Spark, to develop a refreshed campaign. The result turned into our "Get Here" campaign, featuring new texture, a more vibrant color palette and bold headlines.

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Alongside VB's creative director, I assisted in providing feedback throughout the process and activating this refresh across all assets, including a brand toolkit, Black-Owned Business Directory, Press Kit, new PowerPoint template, fresh advertising collateral and more.